Ampere Analysis has acquired PlumResearch, the Warsaw-based streaming audience analytics company, in a deal that strengthens Ampere’s ability to measure how shows perform across global streaming platforms.
PlumResearch, founded in 2015, provides viewership measurement and analytics through its Showlabs platform. The company says Showlabs tracks streaming behavior across more than 75 markets and covers services including Netflix, Max, Disney+, Amazon Prime Video, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku and Crunchyroll.
The acquisition gives Ampere a deeper audience-measurement layer to combine with its existing work in market sizing, consumer behavior, title-level analysis, content production, distribution and media rights. That combination matters because streaming remains a relatively opaque market. Platforms release selected performance data, but buyers, sellers and producers still need independent signals to understand what is actually being watched, where and for how long.
For commissioners and content strategists, more granular streaming intelligence can help test assumptions about genre demand, audience retention, market-by-market performance and the value of comparable titles. It does not replace editorial judgment, but it can make greenlight and acquisition conversations less dependent on anecdote, platform spin or broad territory-level trends.
The deal is also relevant for distributors and rights teams. Better audience data can support pricing, windowing and sales strategies by showing where certain types of programming overperform, where a title may have untapped demand and which markets are worth prioritizing in future negotiations.
Localization teams may also benefit from this kind of measurement. If a company can see stronger engagement for specific genres, languages or territories, that can help inform where dubbing, subtitling and marketing spend should be focused. The risk, as always, is over-reading the data: audience behavior can explain demand, but it cannot automatically tell a producer what to make next.
The acquisition follows investment in Ampere Analysis by private equity firm Goldenpeak and points to continued consolidation around media intelligence. As streamers, studios and distributors face tighter budgets, the value of third-party data is increasing. The companies with the clearest view of real audience behavior will be better placed to decide what to commission, what to buy, where to sell and where not to waste money.
The practical takeaway is straightforward: streaming data is becoming part of the production and rights infrastructure. It sits upstream of the shoot, but its influence is felt in development, financing, sales, localization and renewal decisions.