LA County film and sound recording employment is down year over year, but the evidence points to a messier mix of production slowdown, runaway work, strike after-effects and automation pressure.
The company’s models are built to search and describe video by scene, speech, sound and visual detail, but archive teams will still need rights data, QC and careful integration before old footage…
The multimodal video model can generate and revise short clips from text, image, audio and video prompts, but its near-term use looks more like marketing variants and concept work than finished production.
Top News
Hearst Television is trialling a system from Viamedia.ai that inserts targeted ads into local broadcast streams, aiming to bring addressable advertising techniques closer to linear TV inventory.
AJA’s ColorBox system targets multi-camera HDR and SDR productions with real-time colour conversion and LUT-based control, aiming to keep consistency from capture through post.
From 2 August 2026, companies using or supplying some AI systems in the EU will face clearer duties to disclose chatbots, label deepfakes and mark certain AI-generated content.
The bill is not law yet, but it would create a federal right over unauthorized digital replicas and add new consent, licensing and takedown questions for production, post, localization and distribution teams.
Explainers & Guides
Google’s Gemini Omni is a multimodal video model built to create and edit short clips from text, images, audio and video. Its real value is faster iteration, not magic replacement of production or post.
Gaussian splatting sounds faintly ridiculous, which is unfortunate, because it is becoming genuinely useful in virtual production, shot planning and VFX. The short version: it can turn real-world locations into photoreal 3D…
Software-defined playout moves channel origination from fixed broadcast hardware into flexible software workflows. It is a practical reason FAST channels, pop-up feeds and hybrid master-control operations are getting easier to launch, though…
Companies to Watch
MTI Film is a Hollywood post-production facility that also develops specialist software for dailies, mastering, QC and film restoration. Its main products are Cortex, DRS Nova and the…
Frequency provides cloud-based software for creating, scheduling, playing out and distributing streaming television channels, especially FAST, OTT and CTV channels. Its main product, Frequency Studio, replaces much of…
Lightstorm Vision is James Cameron's stereoscopic 3D technology and production venture, focused on native 3D capture for films, TV, sports, concerts, documentaries and live events. It combines 3D…
ElevenLabs builds AI audio tools for speech generation, voice cloning, dubbing, sound effects, music and conversational voice agents. For media teams, its most relevant uses are fast voiceover…
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