CETA’s Morpheus Turns Production Data Into an AI Query Tool

CETA Software, a long-standing provider of post-production management platforms, has introduced Morpheus, an AI-powered reporting and analysis tool designed to offer real-time oversight of media production projects. The tool is positioned to help studios, particularly in post-production, turn complex operational data into actionable insights, moving beyond manual report generation or educated guesswork. Morpheus allows users … Read more

Google Pushes AI Content Verification Into Everyday Media Tools

Google is expanding AI content verification across Gemini, Search and Chrome, moving provenance checks from specialist tools into places where ordinary users and media teams may actually encounter them. The company says SynthID verification for image, video and audio was recently added to the Gemini app and has already been used 50 million times globally. … Read more

OpenAI Reportedly Moves Closer to IPO Filing

OpenAI is reportedly preparing to file confidential paperwork for an initial public offering, with a filing possible within days and a public listing targeted as early as September. The Wall Street Journal reported that the ChatGPT maker is working with bankers including Goldman Sachs and Morgan Stanley on a draft prospectus. Reuters, citing the report, … Read more

How AI Will Be Used in Media Workflows in the Next 12 Months

The narrative surrounding artificial intelligence in the media and entertainment industry has undergone a severe correction. In the previous two years, the discourse was dominated by experimental, highly visible generative applications—such as text-to-video generation—that, while visually impressive, routinely failed the rigorous continuity and control tests demanded by professional production.1 As the industry moves through 2026, … Read more