Explainers

Plain-English explainers on the terms, tools, and workflow changes reshaping production, post, and media operations.

Visible Explainers 4
Library Total 16
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Explainer Spotlight

StandardAsset ManagementBroadcast Infrastructure

C2PA: A Practical Guide to the New Standard for Content Provenance

C2PA adds a verifiable history to media files, showing where they came from and how they were changed. It is useful for trust, AI disclosure and workflow control, but it proves a file’s history, not the truth of what happened in front of the camera.

As AI-generated and heavily edited media become easier to make, media companies need better ways to show the origin and handling of important assets. C2PA gives newsrooms, platforms,…

Open Explainer
Risk, Rights & Policy

Shadow AI

The unauthorized or unmonitored use of generative artificial intelligence tools by employees within an organization’s production pipeline.