Explainers

Plain-English explainers on the terms, tools, and workflow changes reshaping production, post, and media operations.

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C2PA: A Practical Guide to the New Standard for Content Provenance

C2PA adds a verifiable history to media files, showing where they came from and how they were changed. It is useful for trust, AI disclosure and workflow control, but it proves a file’s history, not the truth of what happened in front of the camera.

As AI-generated and heavily edited media become easier to make, media companies need better ways to show the origin and handling of important assets. C2PA gives newsrooms, platforms,…

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